Advice
Advice for small businesses
Simple, practical guidance to help you present, develop and make your business easier to find online.
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PhotographyWhich photos make people want to discover your business?
Shops, makers, accommodation and online stores: learn which photos help customers understand your business, explore your products and choose with confidence.
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Local presenceHow to respond to Google reviews, including negative ones
One review makes your day. Another feels unfair. Find the right words with practical examples to help you respond calmly and build trust.
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WebDoes your holiday rental or B&B need a website alongside Airbnb and Booking.com?
Do you need a website alongside Airbnb and Booking.com? Explore fees, direct bookings and practical options for your holiday rental or B&B.
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Visual identitySelling on a marketplace without losing your brand identity
Photography, visuals and thoughtful details: how to create a recognisable shop on Etsy, Amazon or eBay.
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WebWhich website for your business? Holiday cottage, tradesperson, restaurant, shop or freelancer
Holiday cottage, restaurant, tradesperson, wellness, maker or freelancer: what your website should include depending on your business.
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Web6 website mistakes that could be costing you customers
Discover six common website mistakes small businesses make, and how to improve clarity, build trust and make it easier for customers to get in touch.
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Local presenceHow to be found on Google as a local small business
Google Business Profile, customer reviews, photos and website essentials: practical ways to help your local small business be found on Google and Google Maps.
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WebA website for your business? Not necessarily. Not straight away.
A website from day one? Not always. Here’s how to work out what will help customers find you, understand your business and get in touch.
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Visual identityYour business has evolved. Has your brand kept up?
Your business has grown, but does your website still reflect its quality? Explore when and how to refresh your online presence.
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Visual identityWhy brand identity matters for your business
Logo, colors, typography: why a consistent visual identity directly shapes client trust and the price you can charge.
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WebHow much does a website cost for a small business in 2026?
Pricing, what affects the budget, ongoing costs and practical guidance to help you choose the right solution for your business.