Which website for your business? Holiday cottage, tradesperson, restaurant, shop or freelancer

A restaurant, a holiday cottage, a tradesperson and a wellness practitioner do not need the same website. Before choosing a number of pages or a style, you need to know what your future customers want to understand before they call you, book or ask for a quote.

If you are still wondering whether you need a website at all, start with A website for your business? Not necessarily. Not straight away.. If your question is already “which website, and with what on it?”, here are the essentials for each type of business.

A website for a holiday cottage, B&B or guest accommodation

Your visitors want to picture their stay before they book. A good accommodation website presents:

• honest photos of the place and its atmosphere;
• the rooms, the facilities, breakfast;
• rates and availability, or clear access to booking;
• how to get there, things to do nearby, an FAQ;
• an English version if you welcome guests from abroad.

An accommodation website does more than display rooms: it helps someone picture themselves there.

A website for a restaurant, café or food business

Here, people want an answer within seconds: reliable opening hours, the menu and specialities, prices or the dish of the day, booking, a phone number, directions. Well-shot photos of the food and the place make the difference. This applies to a restaurant as much as to a café, a pastry shop, a bakery or a caterer. Think about your Google Business Profile too, which many customers check before your website: How to be found on Google as a local small business

A website for a salon, beauty studio or wellness practitioner

Hairdressers, beauty salons, massage, yoga, pilates, sophrology: clients need to feel at ease first. They want to know who each service is for, how long it lasts, what happens during it and what it costs (or a price range), see real photos of the space, meet the person who will welcome them, read reviews and book easily. The visual world matters as much as the content, as in our projects Rae Hair Atelier and Massage Studio.

A website for a building tradesperson or local service

Plumber, electrician, painter, joiner, roofer, gardener, landscaper: speed and trust come before aesthetics. The website should clearly show:

• the services you offer;
• your service area (the towns and region where you work);
• completed work, ideally before and after;
• a phone number visible on mobile;
• a simple way to request a quote.

To be found when someone nearby searches for “plumber” or “landscaper”, your website and your Google Business Profile need to say the same thing.

A website for a maker, workshop or independent shop

Ceramicists, florists, jewellery makers, tattoo artists, boutiques, interior decorators: your visual world is your selling point. You need a portfolio or a selection of work, your story and your craft, a link to Instagram and then, depending on your needs, a catalogue, made-to-order requests or an online shop. A consistent identity strengthens the whole: Why Brand Identity Matters for Your Business.

A website for a freelancer or service professional

Interior designers, coaches, consultants, trainers, lawyers, accountants: what matters is clarity. Which services, for whom, with what method and experience, and how to book an appointment. A blog section only makes sense if you genuinely have enough to feed it.

What about the budget?

Price depends less on your trade than on the number of pages, the content and the features. A simple brochure website starts from €350 at BeFound Studio, and our guide explains the factors that make the budget vary: How much does a website cost for a small business in 2026?

Key takeaways

The right website does not look the same for every business. It should answer the questions your future customers ask before they contact you. Before you put it online, also check the mistakes that drive visitors away: 6 website mistakes that could be costing you customers.