A warm and refined identity for Wabi Sabi
Visual identity design for a contemporary café brand with a calm, artisanal and premium atmosphere, created to express a thoughtful coffee experience.
Wabi Sabi is a visual identity project created for a contemporary café, with the aim of building a brand that feels warm, elegant and immediately recognisable.
The identity was developed around a simple and distinctive logo, a natural colour palette inspired by coffee, raw materials and warm earthy tones, and a visual direction designed to remain consistent across every touchpoint.
The brand was then extended across everyday café applications including takeaway cups, packaging, menus, signage and communication materials. The goal was to create a simple, premium and welcoming visual world without unnecessary decoration.
Disciplines
- Visual identity
- Branding
- Printed collateral
- Logo design
- Colour palette
- Visual direction
- Cups and packaging
- Menu and printed materials
- Signage
- Brand applications
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