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Brand concept · 2026

Pétale de Sucre

A delicate identity for moments worth celebrating.

Pétale de Sucre is a brand concept inspired by bespoke patisserie and special events. The aim was to express the care behind each creation through a visual identity that feels refined, warm and inviting.

Disciplines

  • Visual identity
  • Packaging
  • Web design
  • Brand concept
  • Visual identity
  • Logo variations
  • Colour palette & typography
  • Botanical pattern
  • Print & packaging
  • Website mockup
Pétale de Sucre identity: black logo on white, gold floral symbol on burgundy paper, a packaged cake, a pink, peach, burgundy and amber palette, and a circular stamp.
Pink Pétale de Sucre business cards on a burgundy-striped plate with cherries.
Burgundy label with the Pétale de Sucre emblem on botanical-pattern wrapping paper.
A moving preview of the Pétale de Sucre website mockup, scrolling through the homepage and the creations.

Visual identity

Elegant typography, a floral symbol and a palette of pink, peach, burgundy and amber brown shape the identity. The botanical detail extends the accent in the name and becomes a graphic signature in its own right, adapted into an emblem and a pattern.

Print & packaging

The brand world extends across business cards, labels and packaging. The colours and botanical pattern bring consistency to every touchpoint, down to the smallest details.

Website concept

The website mockup translates the identity to the screen. An airy layout showcases the creations and distinguishes bespoke cakes from event services, with a clear invitation to get in touch.

See the Identity service

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