A coherent image, from the logo to the product listings
Logo, product photography, collages and templates designed to build a coherent, professional presentation of the shop.
For Custom Gift by Ross, I developed the shop’s visual identity around personalised products and engraved gifts: logo, product photography, commercial collages and templates for the Etsy listings.
Part of this photography and collage work is also used by the Gift Advice shop, where my contribution focuses on the product visuals and the compositions for the e-commerce listings.
Disciplines
- Identity
- Image
- E-commerce
- Logo and visual identity
- Product photography and retouching
- Collages for the Etsy listings
- Reusable templates
- Commercial visuals adapted to the different products
The need
The shop needed a coherent, instantly recognisable image, despite a wide variety of personalised products.
The approach
Handle the whole visual presentation in one direction: identity, photography, retouching, product compositions and reusable templates.
The outcome
A more consistent, professional presence, where each visual highlights the product and its personalisation options.
Live projects
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